Marketers are a passionate breed. Whether we’re crafting content, unearthing optimization opportunities, or digging into performance metrics to understand where we went right or wrong, we’re wide-eyed and determined.
Our work is a labor of love, and we’re often driven by special moments that spark awe, imagination, and a sense of accomplishment. Those moments that make us go “Boom!” Those moments where we can sit back for a few minutes and watch in wonder. I’m talking about those firework marketing moments.
What moments light up the marketing skies for some of our team members? See what makes them go oh, ah, and cheer for an encore.
Our Firework Marketing Moments
Senior Director of Digital Strategy
I’ve been fortunate to have many firework moments in my career, all of which have taken on different forms. Some have shot off a major spark (life changing!) while others were a small sparkle that continued to burn over time.
If I had to choose, I would say most of my top marketing moments stem from working with clients that trust us to innovate. I would consider myself a curious person and am always looking for a chance to test something new. Fortunately, we get to work with an amazing group of clients that see our team as true partners and are often open to trying something new in an effort to break free of boring B2B (as our CEO Lee Odden would say).
Who would have thought 10 years ago that B2B influencers would be a thing? Let alone, a content strategy that offers brands a way to reach more people in a meaningful way. I’m incredibly proud of the work our team has done in the B2B influencer marketing space and our efforts to constantly raise the bar and adapt to the needs of our influencers, clients, and our client’s audiences.
Caitlin BurgessSenior Manager of Content Marketing
For me, the most dazzling moments happen during our team and client collaboration sessions. Effective content marketing is absolutely a team sport.
The time we spend together thinking through opportunities, developing strategies, or brainstorming workarounds for unexpected obstacles lays the foundation for those big sparkly moments (i.e. the launch of a campaign or smashing benchmark or goal metrics) that every marketer lives for.
Elizabeth WilliamsSenior Account Manager
I seriously get fireworks each and every time a launch a new project for a client. Whether it’s our first blog and social promotion, or a big bang of a campaign launch—it’s what I live for!
A couple recent favorites were:
VR asset launch for SAP Ariba
Integrated campaign for Dell Outlet, including influencer videos, SEO-driven content, and paid advertising
Integrated campaign for Prophix, including influencer videos and an ongoing content series
Influencer Marketing Strategist
If you would’ve told an 18-year-old Jack Fitzpatrick that he would be working 工作职能邮件数据库 at a digital B2B marketing agency, he would say, “Nah, that’s not for me.” And even as I entered the workforce after graduating, I was hesitant to call myself a “Marketer”—I’d usually opt for “Communications Professional.” Although, my title depended solely on my mood.
Nevertheless, my “firework” marketing moment came about a couple of months into working at TopRank Marketing. I was exerting creativity into my work and began to feel that I was truly contributing to the results we achieved as a team—something I never thought would happen to me when working at a marketing agency. That was when I realized I could really own the title of “Marketer” and be proud of the creative energy that I put into social media and influencer marketing campaigns.
Josh NiteSenior Content Marketing Manager
My favorite “firework” marketing moment was launching a particularly creative and cool eBook for our client, Pantheon, and watching the view count go up on SlideShare. It was a super fun project to work on and the creative theme was amazing.